7 simple ideas to create the best packaging for your company

owadays we find ourselves in a very competitive market where standing out from the competition is increasingly challenging and where every detail of the product counts to attract customers. One of the details you should start taking care of to stand out from others is the packaging.

Packaging is the first thing buyers will see of the product, thus becoming a complement that immediately adds value to their purchase. Therefore, design is important for consumers, and also for your business in order to connect with them.

Below you will find 7 simple ideas to create the best packaging for your business, helping you to make your product successful:

1. Target your audience:

The first thing you should do is conduct a general market study for your product, which includes both your competition and your target audience. The more information you have about your customers’ needs and how to address them, the more effective your packaging will be.

2. Introduce new technologies:

One of the main advantages of new technologies is that the consumer has the ability to interact with the container, thus creating an experience with it. An example could be augmented reality on the package, QR codes to scan, participate in promotions by scanning a code with the mobile phone, and so on.

3. Clarity and simplicity:

The design and the message you want to convey should not be too overloaded, as it is normally possible to convey emotions and feelings in the customer with a simple design. The packaging, therefore, must reflect design and creativity to attract the customer’s attention as much as possible, but always respecting clarity and simplicity.

4. Choose the right material:

You can choose from a wide variety of packaging materials (cardboard, glass, metal, plastic, etc.), and your product is what will determine the ideal one. Several factors have to be taken into account, for example what type of product it is, how it should be stored inside, that it does not break easily, etc. In CBD packaging, for example, you should select the most suitable packaging taking into account which CBD-derived product you will sell.

In addition, the trend in recent years is the use of natural or ecological materials for packaging, such as recycled cardboard containers, cork, etc.

5. Follow your brand image:

It is important that your product is recognized and that only by seeing it one knows what brand it is, and this is done through the use of company colors and fonts, logos, styles, etc. Therefore, if you want to retain your customers, you must convey the values of the brand.

6. Add value to your packaging:

Search and create added value for the packaging of your product, something that differentiates it from the competition. You could include in the package an original design, or a game in the container, or give it a dual use, such as a reusable jar for storing food.

7. Enjoy the audience:

Offer the target audience an original packaging design that gives it a fun touch so as not to go unnoticed by the customer. The customer will notice the product more, thus generating an increase in sales.